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| "You mean all that money I've spent on that lovely-looking web site and graphics was a waste of money?" Er, well...yes, actually. |
The 7 Biggest Mistakes People Make When Getting a Website (that can cost you thousands of dollars and lose hundreds of customers!) and What To Do About It If You Have Already Made Them.
Congratulations! Want to know what you've just done? You don't know it yet, but -
you've just taken the first major step - towards saving yourself thousands of dollars and getting a website that draws customers in, rather than turning them away.
Here's just a few of the things we're going to cover in this mini-course:
- The dumb mistakes that almost ALL business Website owners make, and how you can avoid them
- How to get the visitors you want coming to your website in an instant
- The little-known secrets of using direct internet marketing that will TRIPLE your takings
- Why you should never do any marketing that hasn't been tested and proven by others (hint: pioneers come home full of arrows!)
PLUS...I'm going to introduce you to a specially-developed set of services you can get hold of now - and use tomorrow - to put cash in your bank account in 14 days or less.
AND - I'm going to give you - FREE - something every website owner needs: HELP WITH YOUR WEBSITE IDEA! |
In this First Lesson, find out...
- Why Your Web Marketing Sucks
- What Advertising 'Creatives' Won't Tell You
- Why you should take your Yellow Pages or Newspaper Ad Sales rep out back and shoot him...Plus, why you should
- Forget Everything You've Ever Been Told About What Makes Good Marketing for Small Business...
- and how to AVOID BEING AN ADVERTISING VICTIM!
Hello there, and welcome to my 7 Biggest Mistakes People Make When Getting a Website
First, I guess you'd like to know why the heck you should listen to me...well, for a start, just like you (I'm guessing...) in my time in business I've wasted an awful lot of money on useless, marketing that didn't actually sell anything...!
It took me years to finally wake up...and years more to study and learn what does work. Luckily, I found out before...only just before, mind you...I went totally broke. I wish I knew back then what I know now. Fortunately for you, you don't have to make those same mistakes. Work smart, not hard...
Okay, let's get cracking! I'm going to cover a big bunch of stuff in this 7 part Report, but I'm going to make it absolutely super-simple. There's so much humbug and nonsense written and spoken about marketing, it makes most small business owners feel it's something they need a College Degree to be any good at it.
Nothing could be further from the truth. The theory- and practise- is very, very simple.
For starters...
Here's the truth - the truth that no fast-talking, pony-tailed, Hugo Boss-clad Website Advertising Account Executive or 'creative' will ever tell you...
Spend money on graphics,brand or image web marketing, and you may as well stand in the bathroom and flush $100 notes down the toilet.
Search Engines are only interested in written content, they do not "see" pictures and have no facility to rank attractive sites higher than less attractive sites.
Pretty pictures of lovely looking graphics, you know what they amount to? Nothing more than expensive, oversized
You see, they just don't sell anything. There's no offer, no guarantee, no headline, no testimonials...in fact, there's not a single thing in these pages...or just about any web page you see 99% of the time ...that compels the reader to pick up the phone, fill in a form or buy right on now!
Sure, if you have a bank balance the size of Microsoft's, or Ikea's, or Coke's, do web branding.
The people who sell you web branding, know nothing about how to write web sites that get high rankings, loads of traffic andthat compels your prospect to pick up the phone, fill in a form or press a Buy Now Button NOW and take the action you want them to.
That kind of marketing is called:
And that's the only kind of marketing ANY small business should do. Because it's
- Measurable
- Accountable
- Gutsy, and it
- Gets Attention!
Direct response internet marketing is just website, e-mail message or pay per click ad that calls for an immediate response, one you can measure. You know, you've seen the ads on TV, "CALL NOW!" That's direct response. Why do you keep seeing it everywhere (except 99% of the web industry)? Because it WORKS!
I'm going to get into the detail of Direct response internet marketing in the next step, but here's a summary of what I've been talking about in Step #1:
- Don't do 'brand' or 'image' web marketing - it's expensive, and you can't easily measure the results. In fact, it's toxic for small businesses who need to watch every dollar.
- Many Website Sales reps know nothing about what makes people respond to Website Marketing. Graphic artists know even less. Never rely on a graphic artist to write a compelling online ad for you.
- What your staff, your family, your best-est ever friend, Paris Hilton or even you think about your website and ads doesn't matter a damn...
- The ONLY people whose opinions you should listen to about your marketing are those who put money in your till...your customers.
Coming up...Step #2
I hope Step #1's given you an idea of what not to do, so you can avoid being a Website Graphics victim, forever throwing good money after bad marketing.
At Perth Business Websites we offer super website packages for business owners who do not want an expensive website but still want to generate leads. Our websites look every bit as good (often better) as those expensive sites but will
SAVE you as much as $2,000 to $3,000 or more...
Your new site will rank in the search engines, and convert visitors to leads!
Check out our Packages, and the
FREE bonuses worth over $600 here. |
In the next "Biggest Mistake" Lesson we will talk about the easiest, low cost method to get your website in front of a TIDAL WAVE of targetted customers...Click Here 
Cheers
Linda Hearder B.Comm
Founder Perth Business Websites
Director GME Systems Pty Ltd
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Exceeding your expectations is paramount to Perth Business Websites. As part of our commitment to you we give you four rock solid guarantees to ensure that your website will perform.
 Search Engine Placement:
We guarantee that your website will be within the first 2 pages of either Google, Yahoo or MSN for at least one of your major search terms.
Delivered on Budget Guarantee:
We explain your total up-front and ongoing investment clearly in our proposal. You will not have any surprise charges. If you ask for additional features not covered in your original proposal, we will provide you with an additional quote to make your upgrade decision easy.
"On Time" Guarantee:
Once you have approved the web site design and we put in place a mutually agreed deadline, we will complete your site by this deadline (provided all feedback, design material and web page content for the web site has been supplied to us by you in a timely manner). If we can’t make the deadline then we will inform you ahead of time, let you know what will be completed, and knock 10% off your website setup investment.
Website Results Guarantee:
This is our ULTIMATE GUARANTEE! We guarantee that within 12 months from launch your website will be bringing in significant benefits to your business. If you have followed our advice on marketing your site, and your site has not paid for itself in new business to you, tell us, and we will take down your site and refund your entire investment.
That is a 100% Money Back Guarantee!
"Our new website looks great, we have had lots of positive feedback from customers about how good it looks. Our old website never showed up anywhere in the Search Engines but now we are on the first page of Google, Yahoo and MSN, and it only took a couple of weeks! We would be happy to recommend Perth Business Websites to anyone, except one of our competitors!"
Mike,
Precision Carpets, Leederville
www.precisioncarpets.com.au
"I needed it done on budget, on time and to the highest quality. Perth Business Websites guaranteed all my requirements and delivered fantastic results. I had very specific ideas about what I wanted done with my company's website and working with Perth Business Websites not only made my job much easier but their ongoing support has been outstanding."
Jacqui de Grussa, Executive Manager, Grainol Pty Ltd, Osborne Park, Perth
www.grainol.com.au |
